When story
meets structure, everything clicks.
That’s how you go from second-guessing every next move to knowing exactly what to say, why it matters, and where it leads.
If your content isn’t clicking, something isn’t aligned.
Stories need shape. Marketing needs structure.
And when they’re not working together, your message stalls and trust slips away.
Here’s where the misalignment gaps usually hide:
Strategy
Gaps
You’re creating, but without a clear arc—or a plan that leads somewhere.
Disconnected Story
Your message sounds okay, but it’s not building trust, resonance, or results.
System Breakdown
Ideas pile up. Processes stall. Nothing clicks into place the way it should.
Your content
leaves clues…
… Let’s follow them.
Misalignment doesn’t always announce itself.
→ Sometimes it’s content that almost lands.
→ A novel chapter that almost works.
→ A process that should be clicking, but stalls instead.
These quiet clues point to something deeper. I help you spot the missing links between your story, your structure and your strategy, so everything starts moving the way it should.
With trust. With clarity. With momentum.
choose the path that fits what you’re building:
Founders & Creators
Marketers & Small Teams
Writers & Authors
The Influence Edit
The smallest edits create the biggest impacts.
Even smart teams (and brilliant writers) get stuck with content that sounds fine, but doesn’t move anyone. The Influence Edit is your inside look at how small changes — just a few words — can shift emotion, spark action, and rebuild trust.
Coming soon: Join me as I train with the Cialdini Institute to break down what makes words persuasive and how you can apply it to every message or story you write.
Latest on the blog
Meet The Creator
Hi, I’m Jeannie
I’m a strategist, writer, and former marketing exec who sees the world through a story-shaped lens.
I wrote my first story at a white princess desk with a #2 pencil. I was six. By seventh grade, I’d handwritten a full novel. Even then, I believed stories should go somewhere.
That instinct never left.
I’ve spent 25+ years helping companies—big and small—reshape their message, align their marketing, and build content systems that actually move people.
But I kept seeing the same problem:
A gap between the story and the structure.
When they don’t click, content doesn’t either.
Now I help founders, marketers, and writers close that gap—so your words earn trust, your systems support momentum, and your work finally clicks into place.
– The Other Stories I Tell –
Outside of strategy and content systems, I write fiction—filled with tangled motives, layered relationships, and characters trying to make sense of the mess they’ve made. These stories aren’t just for escape.
They’re where I first learned how structure gives meaning to chaos—and how every plot twist needs a purpose.
If you like suspense with a little grit, sharp women with secrets, or a twist you didn’t see coming…
